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NAB Show 2017: April 24-26 (Las Vegas, NV)



NAB Show 2017


Watch theCUBE’s Coverage of NAB 2017


“Media. Entertainment. Technology.

The result of these once distinct fields of media, entertainment and technology are converging and becoming something far greater than the sum of their parts. That’s The M.E.T. Effect℠ — and it’s redesigning the very nature of how we live, work and play.

The Exhibits and Education Program at the 2017 NAB Show has been specifically tailored to showcase all aspects of The M.E.T. Effect and its impact on the Media and Entertainment industries. Explore new additions to this year’s program below.” (www.nabshow.com)


Event Details:

  • Date:
        April 24-26, 2017
  • Location:
         Las Vegas Convention Center
         3150 Paradise Rd,
         Las Vegas, NV
  • Official Event Page

NAB Day One Kickoff

NAB Day One Wrap

NAB Day Three Wrap


Guest Interviews on theCUBE:

Laura Williams Argilla
Director of Product Management, Professional Video, Adobe

Staying on task: How can digital content creators maximize efficiency?
Digital content creation has seen many changes over the years, but it’s fair to say that since the rise of the cloud, everything in that field has fundamentally changed. To deal with these changes, Adobe Systems Inc. evolved its current suite of creation tools, called the Creative Cloud. Read the full blog post with highlights from her interview at SiliconANGLE.com.


Wendy Aylsworth
Chief Executive Officer, Walden Pond

Is cheap cloud the lifeline for Hollywood’s sinking profit margins?
Film studios are being disrupted, but smart producers see this as an opportunity to grow rather than mope, according to Wendy Aylsworth, chief executive officer of Walden Pond Consulting and long-time Warner Bros. staffer. Read the full blog post with highlights from her interview at SiliconANGLE.com.


Yves Bergquist
Project Director, Data & Analytics, Ent. Technology Center, USC

Is the entertainment industry the next home for data science?
Data science has a place beyond the tech field. Entertainment, for example, can benefit by measuring the moods and taste of a fickle audience. As studios invest hundreds of millions into their film projects, even a slight advantage can make a huge difference in returns. The business of predicting audiences, however, still has a ways to go, according to Yves Bergquist, project director of data and analytics, Entertainment Technology Center, at the University of Southern California. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Jim Blakley
GM Visual Cloud Computing, Intel

How Intel’s cloud-native utilities connect and expand visual data
As the ease of constructing and integrating pieces of technological applications like augmented reality becomes more and more accessible, companies producing media content, as well as those consuming it, are looking at how these advances can be applied. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Dave Clack
CEO, Square Box Systems

Automation is key to managing media in real time
In today’s media-saturated world, there are many ways for people to consume content: Twitter, Facebook, Instagram, websites, fan apps, all flavors of social media. The possibilities are endless. For organizations, whether they are an ad agency, a sports team, a corporation or a university, if the content they create can’t be quickly found and accessed, it’s the same as if there was never any content as all. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Brian Frager
VR/AR Creative Producer, Technicolor

Virtual reality challenges production studios to evolve storytelling
There’s never been anything like virtual or augmented reality before, and production studios in particular are learning hard lessons in how to deliver virtual experiences, according to Brian Frager, VR/AR creative producer at Technicolor SA. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Jason Friedlander
Director Marketing Communications, Verizon Digital Media Services

New ‘content intelligence system’ aims to optimize streaming media
Video streaming is devouring the internet. Such image-centric content demands a massive amount of networking bandwidth, be it delivered through a platform like Netflix or YouTube. The latest streaming technologies are required to serve that content to a growing number of users, according to Jason Friedlander, director of marketing communications at Verizon Digital Media Services, which offers a broadcast, web and e-commerce content platform. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Lucas Gilman
Adventure Photographer, Filmmaker & G-Technology G-TEAM Ambassador

Expanding back-up awareness to handle the rise of visual data
As the appeal of cloud-based solutions continues to gain traction, enterprises that find traditional backup methods to be better-suited to their needs are struggling to have their voices heard. For some in the commercial media sector, while cloud is handy for certain tasks, it’s simply not the final answer to all of their problems, according to Lucas Gilman, adventure photographer, filmmaker and G-Technology (a Western Digital Corp. brand) G-TEAM Ambassador. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Michael Harabin
VP, Pac-12 Networks

Networks race to keep up in the fast-paced sports broadcasting world
Many sports fans believe there is a purity to collegiate athletics, a true love of the game that pro teams cannot match. While the big boys, Fox Sports and ESPN, cover pro sports, Pac-12 Networks broadcasts the sports for the 12 member schools that are located in Arizona, California, Colorado, Oregon, Utah and Washington. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Ted Harrington
Executive Partner, Independent Security Evaluators

White-hat hackers: Finding security gaps before the bad guys
While many developers and IT security professionals have long been likely to have something of a background in hacking, today’s deeper levels of online connectivity along with the influence and abilities of those connected systems, means white-hat hackers are getting to openly exercise their security testing with less social stigma. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Alan Hoff
VP, Marketing Solutions, Avid Technologies

How one tech company is standardizing digital content and delivery
In the 21 years since the inaugural NAB Show, the event has heralded many advances and an incredible transformation in digital broadcast technology. But according to Alan Hoff, vice president of market solutions at Avid Technology Inc., it’s only very recently with the shift to cloud-based technology that one can truly say the entire process of media digitization and delivery is fully digital. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Joshua Kolden
Founder & Cinema Cloud Architect, Avalanche

Meshing the Hollywood production model with just-in-time Silicon Valley architecture
Despite the large amounts of data used in film production, most Hollywood studios are not looking to invest in data centers. Rather, they are looking to have a secure, productive, as-you-need-it toolset they can gear up for production and then turn off when production is complete, according to Joshua Kolden, cinema cloud architect and founder at Avalanche. Read the full blog post with highlights from her interview at SiliconANGLE.com.


Brian Lillie
Chief Customer Officer, EVP Technology Services, Equinix

Are Hollywood’s VR coming attractions tailor-made for cloud?
Old media — print, radio and film — are finally seeing that Silicon Valley is not some existential threat. Cloud technology can assist them as it has other industries, according to Brian Lillie, chief customer officer and executive vice president of technology services at Equinix Inc. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Shailendra Mathur
VP, Chief Architect, Avid Technology

Artistic collaboration goes 2.0 with real-time cloud computing
Lennon and McCartney; Warhol and Basquiat; F. Scott and Zelda Fitzgerald — history’s filled with famous creative duos, and new technology could create more by knocking down collaborative barriers of time and locality. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Victoria Nece
Production Manager, Adobe After Effects, Adobe

Will real-time animation apps spawn a set of indie YouTube cartoonists?
Think animated shows are one form of entertainment that can never be created and viewed simultaneously? Think again, said Victoria Nece (@FakeGreenDress), product manager of motion graphics and visual effects at Adobe Systems Inc. Read the full blog post with highlights from her interview at SiliconANGLE.com.


Brian Raleigh
VP Post-Production & Production Business Intelligence, ABC Studios

Taming film production with cloud technology
Production studio work is a world of its own. Film has its own demands in time, resources and people. However, much of this work can also be done digitally. Production involves a high degree of coordination, so a proper access control system can be vital. The cloud offers solid options in that regard, along with improved security and analytics data, according to Brain Raleigh, vice president, post-production and production business intelligence for ABC Television Group. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Andy Shenkler
EVP, Chief Solutions & technology Officer, Sony DADC New Media Solutions

Hollywood handlers: Evolving film data in the digital age
As the viability of artificial intelligence, the functionality of metadata and the power of distributed computing all advance, their united application is causing big changes in the way that digital distribution of media is being approached and executed. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Roger Sherwood
Global Strategy, Media & Entertainment, Cisco

The IP transformation: Effectively scaling today’s content production and distribution
As the power of compute and orchestration allows central processing unit-intensive tasks to be handled more easily than ever before, companies responsible for the production of media content in a variety of fields have been eager to tap into the applications enabled by that functionality shift. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Justin Simmons
Director of Technology Services, Sundance Institute

Cloud is tops for agility but must ‘spin down’ large-scale storage cost, says Sundance Institute
Agility? Check. Efficiency? Check. Cheap Storage? Eh. The cloud may have a lot going for it, but its storage cost might need to come down for some companies with permanently expanding data, such as the Sundance Institute. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Avi Swerdlow
Analyst, Research & Development, The Walt Disney Company

How digital technologies are augmenting animated storytelling
The history of Disney has always been one of technology complementing the story. For example, Walt Disney helped create the multiplane camera to help democratize animation, tech used for the first time in the movie “Snow White.” Without that innovation, it would not have been possible to make full-length animation movies. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Linda Tadic
Founder & CEO, Digital Bedrock

Can content live forever as platforms come and go?
Audiences might soon watch movies via virtual reality headsets, or some as yet unimagined gadget. But just because mediums perish doesn’t mean messages have to, according to Linda Tadic, founder and chief executive officer of Digital Bedrock, a managed digital preservation service. Read the full blog post with highlights from her interview at SiliconANGLE.com.


Erik Weaver
Global Director M&E, Market Development, HGST

In the brave, new world of technological innovation, don’t forget the narrative
One of the biggest takeaways at this week’s NAB Show in Las Vegas, Nevada, is that technology is now so integral to media and entertainment that it can’t be separated out anymore. There’s a real danger of the narrative that drives cinema and television getting lost in the technology. A 3-D explosion in film may be attention-getting, but it still needs to fit within the storyline, according to Erik Weaver, global director of M&E market development at HGST Inc. (a subsidiary of Western Digital Corp.). Read the full blog post with highlights from his interview at SiliconANGLE.com.


Richard Welsh
CEO, Sundog Media Toolkit

Is cloud becoming the environment of choice for content creators?
With cloud integration and interfacing rapidly evolving to meet the various needs of the companies that have chosen to develop software-based services, its effects on the world of media processing are becoming a distinct presence and driving further innovation. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Steve Wong
Hollywood Section Manager, Society of Motion Picture & TV Engineers (SMPTE)

Can blockchain reform Hollywood’s notorious back-end deal?
The old adage “there’s no back-end in Hollywood” often is borne out in disputes between film professionals over monies owed. Could blockchain’s digital asset ledger bring trust and transparency to these risky transactions? Read the full blog post with highlights from his interview at SiliconANGLE.com.


Joan Wrabetz
VP Marketing, HGST

Not immune to digital transformation, Hollywood needs this data tech
The media and entertainment industries are not immune to the digital transformation. In fact, these industries are facing two data challenges: data collection and data storage. As digital technology produces Ultra High Definition assets and as the number of new outlets for people to consume entertainment increase, there is a need to develop standards for archiving with high-levels of security and advanced search capabilities. Read the full blog post with highlights from her interview at SiliconANGLE.com.


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