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North American International Auto Show (Detroit, MI)

North American International Auto Show

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NAIAS 2017 Highlights
Highlights from theCUBE’s coverage from the North American International Auto Show 2017 in Detroit, Michigan.
 
Richard’s theCUBE Interview” target=”_blank”>Exclusive Recap with Jeff Frick: Who needs drivers? It’s all about autonomous cars at the Detroit auto show on SiliconANGLE.com
 

Guests Included

Grant Delgatty
Chief Creative Officer & Co-Founder, URB-E

Interview Overview: Can Auto Disruptors Play Well with Incumbents? Collaborating at the Last Mile
Grant Delgatty, CEO of North America at ThyssenKrupp Presta Steering, stopped by theCUBE and talked with Jeff Frick (@JeffFrick) about the first release of URB-E, a compact, foldable electric vehicle. According to Delgatty, the new URB-E Sport is lighter (at 30 pounds versus 35) and cheaper at $899 versus $1,500 for the original. The original URB-E “was still light enough to carry, but we had a lot of customer feedback that said, ‘Can you come up with something even lighter than that?’” Delgatty explained. The vehicle also doubles as a mobile power source that can charge seven devices. Read the full blog post with highlights from his interview at SiliconANGLE.com.
 

Richard Hirschmann
CEO North America, ThyssenKrupp Presta Steering

Interview Overview: Why Conventional Vs. Autonomous Cars is Not a Zero-Sum Game
Richard Hirschmann, CEO of North America at ThyssenKrupp Presta Steering, stopped by theCUBE and talked with Jeff Frick (@JeffFrick) about whether there be a place for their skills as conventional car engineers in the autonomous future. He explained that technological advances in autonomous and software-powered driving can be used to improve conventional cars rather than make them obsolete. “There are huge opportunities for completely new business areas which are not covered today by cars,” he said. Read the full blog post with highlights from his interview at SiliconANGLE.com.
 

Cory Hohs
Founder and CEO, HAAS Alert

Interview Overview: Why Reinvent the Wheel? A Smart Way for Startups Making Inroads to Smart Cars
Cory Hohs, founder and CEO of Humboldt Park startup HAAS Inc., stopped by theCUBE and talked with Jeff Frick (@JeffFrick) about his unconventional route to bring his app to market. “The idea isn’t, ‘Oh, have a separate mobile app, and we have to wait for the whole world to download the app,’” Hohs said. Instead, he explained that the HAAS Alert integrates with the in-dash infotainment systems on the vehicles, mapping providers already in use and traffic data suppliers. “We enable drivers to be alerted of emergency vehicles, utility trucks, school buses, all these things that aren’t on the grid yet. And we make that data available to automotive manufacturers, traffic data suppliers, and other vehicle components,” he explained. Read the full blog post with highlights from his interview at SiliconANGLE.com.
 

Jessica Robinson
Director, City Solutions, Ford Motor Company

Interview Overview: Ford’s Future Beyond Cars: Where Rubber Meets Alternative Roads | #WomenInTech
Jessica Robinson, director of City Solutions (Ford Smart Mobility) at Ford, stopped by theCUBE and talked with Jeff Frick (@JeffFrick) about the need for more intelligent sources of transportation beyond the traditional vehicle. By using cloud and big data — along with information gathered from working with elected officials, transportation managers, universities and business stakeholders — Robinson is trying to relieve the pain points of urban drivers by enabling Ford Smart Mobility to find solutions. Read the full blog post with highlights from her interview at SiliconANGLE.com.
 

Danny Shapiro
Senior Director of Automotive, NVIDIA

Interview Overview: Leveraging the Power of the GPU in the Quest for Driverless Cars
Danny Shapiro, Nvidia’s senior director of automotive, stopped by theCUBE and talked with Jeff Frick (@JeffFrick) about how the Nvidia Corp. is working with more than 80 car makers to apply the chips’ massive processing power toward making driverless cars a reality. Founded more than 20 years ago, Nvidia developed video graphics chips for the personal computer gaming market with its invention of the GPU. In 2009, the company took its first big step into AI as it became apparent that GPUs’ massively parallel processing was ideal for crunching massive amounts of data crucial for the new generation of AI. Shapiro explained the GPU chip technology by comparing it to central processing units such as Intel Corp.’s. If you think of chip cores as lanes on a highway, CPUs have only two or four lanes for the data or traffic to travel. GPUs have orders of magnitude more cores. Read the full blog post with highlights from her interview at SiliconANGLE.com.
 

Joanna Peña-Bickley
Global Chief Creative Officer at IBM iX

Interview Overview: Curing Self-Driving Car Fears: Watson’s Cognitive Role in the Auto Revolution
Joanna Peña-Bickley, global chief creative officer at IBM iX (IBM Interactive Experience), stopped by theCUBE and talked with Jeff Frick (@JeffFrick) about how IBM is collaborating with other companies to add cognitive technology to cars as an assist to the driver, not a replacement. “The big announcement at World of Watson was that IBM and General Motors have partnered to put Watson inside OnStar as part of an offering called OnStar Go,” said Peña-Bickley. She said the use of Watson in OnStar Go will appeal to to the many drivers stricken with FOMO (fear of missing out) when they have to put down their mobile phone to man the wheel. Read the full blog post with highlights from her interview at SiliconANGLE.com.
 

Sachin Lulla
Global Watson IoT for Auto Leader- GTM (Sales) & Application Development (AutoLab), IBM

Interview Overview: A Self-Driving Minibus from Concept to Market in 12 Weeks? Yep, Here’s How AI Did It
Grant Delgatty, Global Watson IoT for Auto Leader – AutoLab, stopped by theCUBE and talked with Jeff Frick (@JeffFrick) about how he used new technology to deliver a fully functioning self-driving minibus to market in 12 weeks. He spoke about how his group delivers IBM technology to companies to help them create better products in a shorter time frame. “AutoLab is our incubation engine to take all of IBM’s digital innovation capabilities and take them in a very rapid agile manner to cocreate with our clients,” he said. Read the full blog post with highlights from his interview at SiliconANGLE.com.
 

Related Coverage
Dark data in the cognitive era is driving the car revolution | #WomenInTech
Who needs drivers? It’s all about autonomous cars at the Detroit auto show | #NAIAS
Curing self-driving car fears: Watson’s cognitive role in the auto revolution | #NAIAS
Can auto disruptors play well with incumbents? Collaborating at the last mile | #NAIAS
A self-driving minibus from concept to market in 12 weeks? Yep, here’s how AI did it | #NAIAS
Leveraging the power of the GPU in the quest for driverless cars | #NAIAS
Why conventional vs. autonomous cars is not a zero-sum game | #NAIAS
Why reinvent the wheel? A smart way for startups making inroads to smart cars | #NAIAS
Ford’s future beyond cars: Where rubber meets alternative roads | #WomenInTech
 

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