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Oracle Modern Customer Experience: April 25-27 (Las Vegas, NV)


Oracle Modern Customer Experience


Watch theCUBE’s Coverage of Oracle Modern Customer Experience 2017 LIVE


“Modern Marketing Experience in Las Vegas will bring together Modern Marketers from around the globe for three days of captivating content, innovative best practices, and leading edge technology to help you deliver the best of your brand. Modern Marketing Experience is the only place you can access the technology and expertise of the leading marketing cloud featuring: Brand Experience, Data-Driven Marketing, Marketing Automation, Cross-Channel Marketing, Mobile Marketing, & Account-Based Marketing.” (https://www.oracle.com/marketingcloud)

Event Details:

  • Date:
        April 25-27, 2017
  • Location:
         Mandalay Bay Resort
         3950 S Las Vegas Blvd,
         Las Vegas, NV

Day One Kickoff

Day One Wrap

Day Two Wrap


Guests Included

Jay Baer
Convince & Convert

Marketing’s broken and MarTech can’t fix it alone, says expert
Savvy businesses can upload customer data, push “power” on glittering new MarTech — the blending of marketing and technology — and watch their conversion rates soar, right? It’s not quite so simple, according to Jay Baer, president of Convince and Convert LLC. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Jack Berkowitz
VP, Products & Data Science, Oracle

Oracle plans to augment people with an AI experience
Companies are collecting a lot of data. Much of that data can live behind the scenes, but anything people-facing has to make sense to humans. It also has to be helpful, and fast. That’s the job of emerging artificial intelligence processes. Done right, this AI tech can empower people in what they do every day. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Des Cahill
VP and Head CX Evangelist, Oracle

Can AI satisfy spoiled buyers used to the ‘Amazon effect’?
Retailers and service providers better be ready for their closeups, as digitization is allowing customers to compare and contrast products before making a purchase. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Adrian Chang
Director, Customer Programs, Oracle Marketing Cloud

Authentic ads? The balancing act between technology and action
For the past 10 years, Oracle Corp. has honored companies with The Markies — awards given for excellence in marketing and customer service by using Oracle Marketing Cloud solutions — during the Oracle Modern Marketing Experience. This year however, there has been a shift in the requirements for the awards that better reflects the changing marketing industry, according to Adrian Chang, director of customer marketing programs, Oracle Marketing Cloud, at Oracle. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Ron Corbisier
CEO and Owner, Relationship One

The modern marketplace: Why too much data is never enough
A prophetic conversation happened a year ago at last year’s Oracle Modern Marketing Experience event, when theCUBE co-host John Furrier (@furrier) and Ron Corbisier, chief executive officer at Relationship One, examined the economic impact of data. Rapid access to seemingly boundless stores of digital information is the focus of the marketing industry right now, and it will be that way for some time to come, according to Corbisier. The trend is changing the way organizations gather and interpret data for the advertising world. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Scott Creighton
VP Oracle CX Industry Solutions

Digital transformation reshapes modern sales and marketing efforts
One of the topics covered at this year’s Oracle Modern Marketing Experience in Las Vegas, Nevada, is about how many customers are undergoing a digital transformation in order to stay competitive in a marketplace that is fast becoming a tougher place to compete. One of the biggest points Oracle tries to get across to its customers is that when a business decides to go all digital, it can’t be halfway, and that is particularly true for sales departments, according to Scott Creighton, vice president of CX industry solutions at Oracle. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Brian J. Curran
VP, CX Strategy & Design, Oracle

The art and science of rapid innovation in cloud
Opportunity waits for no one. In this world of virtualized cloud environments and real-time data, opportunity can come and go very quickly, indeed. Businesses must be able to quickly adapt to changes in the market and in technology or lose out to their competition. This is not an easy thing. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Nick Edouard
President and CMO, LookBookHQ

Is there a trick to converting customer attention into qualified leads?
Everyone with a product to sell knows that having an interested customer doesn’t guarantee a purchase, nor does a sale always lead to repeat business. Customers who are going to buy know what they want and why. A marketer’s job is to get that information to the customer, and more importantly, make sure they understand it, according to Nick Edouard, president and chief marketing officer of LookBookHQ Inc. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Marta Federici
Global Head of CRM, B2C & B2B, Royal Philips

The data arms race could be won with CRM’s secret weapon
Businesses need customer data to differentiate products, pricing and scale. But how much does freely available data from entities like Google Inc. and Facebook Inc. help them? To stand out, they will have to own and fully exploit their own data, said Marta Federici, global head of Customer Relationship Management B2C and B2B at Royal Philips of the Netherlands. Read the full blog post with highlights from her interview at SiliconANGLE.com.


Steve Fioretti
VP, Product Management, Oracle Service Cloud

Data streams and AI bridge expectations and ads
Less than a decade ago, sales and marketing people were using the tried and true methods for talking with their customers. Telephone, email and standalone chat programs, such as ICQ or Yahoo Messenger, were marketing industry standards. And while those methods are still in use today, the number of available communication channels between customers and sales and marketing has exploded in recent years due to the rise of social media, according to Steve Fioretti, vice president of product management, Oracle RightNow Service Cloud, at Oracle Corp. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Alistair Galbraith
Senior Director, CX Innovation Lab, Oracle

How B2B and B2C commerce mimic each other with IoT data and AI
Digital disruption in commerce is as old as Amazon.com Inc., but through artificial intelligence and Internet of Things, buyer experience is again transforming in business-to-business and business-to-consumer transactions. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Katrina Gosek
Senior Director Commerce Product Strategy, Oracle

How B2B and B2C commerce mimic each other with IoT data and AI
Digital disruption in commerce is as old as Amazon.com Inc., but through artificial intelligence and Internet of Things, buyer experience is again transforming in business-to-business and business-to-consumer transactions. Read the full blog post with highlights from her interview at SiliconANGLE.com.


Doug Kennedy
VP Business Development & Partner Strategy, Oracle Marketing Cloud

How Oracle cures its ecosystem partners’ market identity crises
A vast ecosystem can look like many, many roads to revenue, but partners don’t assist each other by offering 1,000 versions of the same thing, according to Doug Kennedy (pictured), vice president of business development and partner strategy at Oracle’s Marketing Cloud Division. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Steve Krause
Group VP, Product Management, Oracle Marketing Cloud

Adaptive intelligence systems offer new possibilities for data-driven marketing
Artificial intelligence is the next step in business computing. For AI to be successful, though, it needs more than just good programming. It needs data. The quality of that data determines how useful the output will be. Likewise, the distance between the data and processing limits how fast it can move, according to Steve Krause, group vice president of product management, Oracle Marketing Cloud, at Oracle Corp. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Austin Miller
Product Marketing Director, Oracle Marketing Cloud

Proving use cases vital to digital marketing adoption
Change is hard, especially when that change involves an entire organization and how it delivers to customers. One way to sell change is to show consumers the benefits in the real world. Companies making the digital transformation especially need to see what advantages the future holds, according to Austin Miller, director of product marketing, Oracle Marketing Cloud, at Oracle Corp. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Heather Miksch
VP Field & Product Operations, Carbon

Data streams and AI bridge expectations and ads
Less than a decade ago, sales and marketing people were using the tried and true methods for talking with their customers. Telephone, email and standalone chat programs, such as ICQ or Yahoo Messenger, were marketing industry standards. And while those methods are still in use today, the number of available communication channels between customers and sales and marketing has exploded in recent years due to the rise of social media, according to Steve Fioretti, vice president of product management, Oracle RightNow Service Cloud, at Oracle Corp. Read the full blog post with highlights from her interview at SiliconANGLE.com.


Tony Nadalin
GVP, Global Consulting, Oracle

The cloud-ready mentality is transforming organizations
The digital revolution in marketing is here. As technology continues to march forward at an ever-increasing pace, many companies’ sales and marketing organizations are realizing that they must embrace new technology and ideas in order to compete. In fact, customers are looking to undergo a complete overhaul of not only their tech, but their process and people as well, according to Tony Nadalin, group vice president of global consulting services, Oracle Marketing Cloud, at Oracle Corp. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Aaron Shidler
VP, CX Cloud Industry Product Development, Oracle

How cutting-edge technologies are improving customer service
There is a very clear message at this week’s Oracle Modern Marketing Experience event, and that message is to focus on customer service. With the rise of virtualized cloud environments the marketing game has changed, and according to Aaron Shidler, vice president of CX cloud product development at Oracle Corp., customers are trying to find new ways to stay agile and competitive in the face of an increasingly cloud-centric marketplace. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Roland Smart
VP, Social and Community Marketing, Oracle

How marketing is entering the digital era with ‘agile transformation’
Real-world progress in digital marketing lags behind MarTech, the blending of marketing and technology. Why? Because marketers lack agility, a crucial piece to the puzzle, according to Roland Smart, vice president of social and community marketing at Oracle Corp. Read the full blog post with highlights from his interview at SiliconANGLE.com.



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theCUBE At: Oracle Open World 2016
San Francisco, CA

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Redwood Shores, CA

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