Woman in Tech of the Week (1/11/17)
Jessica Robinson, Director of City Solutions (Ford Smart Mobility), Ford
As the world’s population in urban areas continues to grow, the need for more intelligent sources of transportation beyond the traditional vehicle increases. To tackle the issue, Ford Motor Co. is using technology to solve the problems of transportation by seeking alternatives to driving to work through its newly formed subsidiary Ford Smart Mobility LLC, which is operating in Palo Alto, California, and Dearborn, Michigan.
Ford Smart Mobility plans to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics. But why would a company whose principal business is manufacturing cars and trucks take on a business that seemingly conflicts with its own profit center? “It’s not about moving from an old business to a new business. It’s moving to a bigger business,” Ford CEO Mark Fields told Automotive News.
Expecting a 20-percent profit margin in alternative transportation and forecasting much slower growth on the manufacturing side, Ford is trying to fill a gap in alternative transportation as it projects a 60 percent of the world’s population will live in cities by 2030.
Jessica Robinson, director of City Solutions (Ford Smart Mobility) at Ford, oversees identifying new and future mobility solutions for the company. By using cloud and big data — along with information gathered from working with elected officials, transportation managers, universities and business stakeholders — Robinson is trying to relieve the pain points of urban drivers by enabling Ford Smart Mobility to find solutions.
Robinson recently spoke with Jeff Frick (@), host of theCUBE, SiliconANGLE Media’s mobile live streaming studio, at the North American International Auto Show held in Detroit. They discussed Ford’s new venture into mobilizing the growing urban population.
This week, theCUBE spotlights Jessica Robinson in our Women in Tech feature.
Read more about Jessica here.